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December 21, 2016

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Wine buying trends

December 21, 2016


It’s the nation’s favourite drink.

No longer the tipple just for connoisseurs or the wealthy; the red, white or bubbly drop has firmly established itself as a much-loved drink for people of all ages, social classes and regions of the UK.

Yes, we’re talking about wine – the beverage that novelist Ernest Hemingway once described as “one of the most civilised things in the world”.

mySupermarket’s analysts have looked into the wine drinking habits of the UK and discovered just who buys the most wine – and what our favourite bottles are.

For bubbles lovers it was unsurprising to see classic drop Möet & Chandon Brut Imperial Non Vintage Champagne take top honours among mySupermarket shoppers. Our favourite red hails from the land Down Under, with Australia’s full bodied Yellow Tail Shiraz in number one place. For whites we preferred another southern hemisphere drop in New Zealand’s Villa Maria Private Bin Sauvignon Blanc. Shoppers’ favourite rosé is the Californian blend Barefoot White Zinfandel.

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