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Promotion Calendar

The promotion calendar is an export only feature, generated on the Metrico Tool. It enables customers to track the promotional activity of their SKU’s and compare the analysis across the following scenarios.

  1. Selected date against previous year activity.

  2. Against defined competitors (both own-brands and preselected other brands).

  3. Across different retailers.

 

To assist with ease of viewing the data, the results are colour coded by promotional type.

 

The report can be customised and tailored to the needs of the Metrico account holder.

 

Customisation options include

  • Weekly sampling day - select the day that you wish to sample based on your company needs.

  • Competitor Brands -  there are two types of competitors, retailer own brands which are determined automatically by the mySupermarket database, and competing brands which are defined in your account settings by your Account Manager. To change the settings at any time, please contact a member of the Metrico Team.

  • Promotion types (lexicon) - Promotions are grouped by their “type” (and are colour coded) e.g. the “Buy 2 for” dynamic will cover:

  • “Buy 2 for £3.00”,

  • “Buy 2 for £5.00”,

  • “Buy 2 for £10.00”

Other promotion type examples include but are not limited to 'introductory offer', 'half price' and 'save percent' (IE Save 15% Was £2.84 Now £2.41).

Promotions can be identified by bespoke offer working to tailor the results to the terminology used within your company. To discuss your detailed requirements, please liaise with the Insights Team. 

 

View the report by clicking on the Price & Promotions tab, then scroll to the bottom of the page.

 

From here you will be able to view the Prices by SKU Table.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Click on the ‘export’ button. The options displayed are:

  1. Price & Promotions - export of daily SKU price and promo data.

  2. Promo Calendar: all retailers - single calendar with promotional activities across all selected retailers (weekly sample).

  3. Promo calendar, 1 retailer, year on year -  detailed calendar focused on a single selected retailer. Contains comparative data for the preceding year.

 

 

Promo Calendar: all retailers - single calendar with promotional activities across all selected retailers (weekly sample).

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Promo calendar, 1 retailer, year on year - calendar with promotional activities across all selected retailers (weekly sample) with a year on year comparison. Dates are dynamic and can be selected in the ‘date’ area located towards the top right hand side of the screen.