This report enables you to track product & promotional prices across retailers and against key competitors. Compare your brand prices against key competitors and own brands. Competitors are currently limited to 1 per account.
The KPI’s covered in this report are:
Price & Promotion by Retailer - high level overview of the selected portfolio, highlighting the % of products on promotion and the % discount applied.
Promotion by Brand - compare promotions against competitors, promotions are colour coded and grouped by type. This report shows competing brands (including own-brands & manufacturer brands).
Promotional Calendar by Brand - there are three data tabs, 'Selected brands', 'Competing brands', 'Own brands'. The relevant SKUs appear when hovering.
Prices by SKU - Data broken down by SKU, showing percentage price changes & depth of discount.
Whilst you may have multiple categories currently selected in your ‘view’, the Price Trend report reads data from one category at a time. These categories match the ones selected in your ‘view’.
If you wish for additional categories to appear here, you must first amend the categories that have been selected in the ‘view’.
Improved SKU Data
Competitors pricing data
Full pricing data now also
available for competitor SKUs.
Participant SKUs shows on hover.
Promotion types categorisation
Competitor promotions data
Competing FMCG brands
Improvised Promotions Comparison
Promo types categorisation
Colour coding by type
Visual comparison to competitor
promotions by type
Competing FMCG brands data
(personalised per account)
Retailer own-brands data
Raw data is available at the end of the report for exporting in to Excel/CSV format.