The aim of this report is to show you where their products are available and to highlight stores that have gaps in their product range.
The KPI’s covered in this report are:
Portfolio Size - gain an understanding of which SKU’s are available to purchase with the parameters selected. If an SKU was available in the last 30 days, it will be displayed here.
Purchase Availability - understand which SKU’s are in stores today. Items highlighted here were available to purchase in the past 14 days.
Unavailable to purchase - see which SKU’s have been unavailable to purchase for the past 14 days.
The example below highlights that some of the range in my ‘view’ is not available for purchase in Sainsbury’s.
Looking deeper into the report, the third part of this screen highlights the portfolio breakdown by SKU. It will highlight using a green/red traffic light if the product is available or not. If the item is highlighted in grey it means that the product is not part of the portfolio.
Clicking on an individual SKU will bring you to the SKU analysis, from here you can see further detailed information on the SKU.