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Metrico Market Share Analysis

About:

 

Use Market Share Insights to:

  • Compare your market share across retailers, over-time.

  • Uncover competitor’s category market share, broken-down by retailer.

  • Discover the online sales performance of your NPDs

  • Investigate key market share turning points.

  • Identify which of your promotions had an impact on market share.

  • Discover competitor promotions that took from your market share.

  • Quantify the impact of out-of-stock issues on your market share.
     

The data that powers this report is sourced from the mySupermarket.co.uk panel, a sample of approximately 50,000 monthly online orders processed via the site to Tesco, Asda, Sainsbury's and Ocado, Waitrose & Morrisons. Select your Brand, category and retailers to view the market share during the time period of your choice.

 

Data is tracked on weekly aggregations.

 

Minimum date-range for market share analysis

We analyse market-share, in date-ranges of 90+ days.

If a single date - or a range of less than 90 days - is selected, the analysed period will automatically be extended to the 90 days preceding the selected end-date.

 

When running the Market Share report, there are two levels of granularity, shown at high level by category

 

Your Share VS Competitors:

 

When accessing this report at a high-level, we compare you to the 4 biggest ones in the category (and "others"). Further in the report, in the category detailed view, you can see the market share of ALL competitor brands' in the Data Table.

 

The initial view will display a dashboard featuring all selected categories.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  1. The pie chart shows the overall share of your selected brand across all categories.

  2. When multiple categories are selected, a high-level overview per category is show. You can drill-down into a category’s details via ‘see more’ or ‘share over time’.

  3. When a single category is selected, a detailed analysis is shown including:

    1. Your market share over time, vs top competitors (1 graph for each selected retailer).

    2. Raw data table of market share over time.

  4. The graph can be toggled between ‘by value’ and ‘by unit (volume).

  5. To view further detailed data, click ‘see more’.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Your Share by retailer

 

To see market share broken down by retailer over time, click ‘share over time’’ from the dashboard.

 

Alternatively, to see reach retailer individually, select them from the list illustrated below:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

With some selections, we might not have sufficient panel data to estimate market share. In those cases, a ‘Not enough data’ message will be displayed. This is more likely to occur when a combination of a small category, brand, retailer and dates are selected.

 

The data that powers this report is sourced from the mySupermarket.co.uk panel, a sample of approximately 50,000 monthly online orders processed via the site to Tesco, Asda, Sainsbury's and Ocado, Waitrose & Morrisons. Select your Brand, category and retailers to view the market share during the time period of your choice.

 

Items marked as void in the Market Share Report indicate that the item is out of stock in more than 14 branches. After 30 days of a product then it will disappear from the report. 

 
 

The graph shows

  1. Market share of your brand vs competitors.

  2. The impact of price and promotions on your brand’s market share

  3. The impact of availability issues on market share.

 

Full data can be exported at both brand and SKU level in the data table at the bottom of the report: