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Access to and use of this website is subject to our Terms & Conditions, Cookie Policy & Privacy Policy
© mySupermarket Limited, 2005-2017. All rights reserved.

Cookie Policy

Please note that any words which are capitalised have the same meaning as in the Terms and Conditions for use of the Website and the Metrico Service.

About our site

mySupermarket is the UK’s leading online source of FMCG price, promotion and market share data at the leading supermarkets.  We provide a range of online and bespoke services designed to give you a unique insight into the FMCG market and to allow you to make smarter business decisions.

To do this, we use cookies.  Cookies allow you to navigate between the different services and stay logged in so you don’t have to start from scratch on every page.  Without these cookies, you would not be able to take advantage of our Metrico Service.

We also use third party performance, functionality and advertising cookies which are not integral to the Service.


What is a cookie?

Cookies are text files containing small amounts of information which are downloaded to your computer or mobile device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device.

Cookies do lots of different jobs—everything from allowing you to move from page to page in a website and remembering your preferences to supporting the placement of a relevant advertisement.  When you visit mySupermarket, various cookies may be placed on your device. Some of these are essential; our website will simply not work without them.  Others are not integral to the Metrico Service.

We’ve provided more details about different types of cookies, how we and our partners use them and how you can manage your cookie choices below.  In addition, you can learn more about cookies at www.allaboutcookies.org  and www.youronlinechoices.eu.


What types of cookies we use and how we use them

There are five main types of cookies.  A description of the different types and how mySupermarket and its third party partners use each one appears below.  For a list of the specific cookies used, links to additional information and information as to how to manage your cookie choices, please see the “Managing Your Cookies” section.


Strictly Necessary:  These cookies are essential in order to enable you to move around the Website and use its features.  Without these cookies, most of the Metrico Service simply will not work.  mySupermarket uses strictly necessary cookies to identify you and your device when you log in and then track and continue to “remember” you as you use the Metrico Service. This in turn allows you to do things like:

  • Move around from page to page within the site without having to log in again at every page

  • Allow you to drill down within reports and navigate between different reports

  • Stay logged in to mySupermarket so that you don’t have to log in each time you visit


Performance:  These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, in what order they do things, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.  mySupermarket uses performance cookies for the Website to do things like:

  • Collect statistical information about our site. For example, we might want to know how many visitors there were in any given day or how many pages the average person views.

  • To understand how people use the Metrico Service to help us make the Metrico Service better and more intuitive and user friendly.

  • To see how well our Website is working and what parts could use some improvement by keeping track of what services, reports and features people use…or don’t use.

  • To collect information about how users arrive at mySupermarket and to identify users referred by third party websites and referrers under referral arrangements. This also allows us to assess effectiveness of our marketing campaigns, widgets and other offsite applications.


Functionality:  These cookies are used to provide you with enhanced features.   These cookies may be placed by mySupermarket or by the third party service providers who help us to provide you with these enhanced services. The information these cookies collect is anonymised and they cannot track your browsing activity on other websites.


Targeting/ Advertising:  These cookies are used by third party service providers that we use to help us to manage the advertising campaigns on our site. These cookies allow them:

  • To limit the number of times you see any given advertisement;

  • To measure the effectiveness of the advertising campaign; and

  • To present you with advertisements which are more relevant to you and your interests.


The presenting of advertisements based on your online activity or browsing habits is called “online behavioural advertising”.  You can learn more about online behavioural advertising on http://www.youronlinechoices.com/uk/.


The cookies used by our third party partners to provide you with online behavioural advertising may contain a unique key that is able to distinguish your individual browsing habits or store a code that can be translated into to a set of browsing habits or preferences using information stored elsewhere. Although these cookies can track your visits around the web they do not contain any personal information and do not know who you are.  You can find links to the privacy policies of each of our third party advertising partners in the “Managing Your Cookies” section, below, as well as links which will allow you to manage your cookie choices.   You can learn more about what data mySupermarket collects and how mySupermarket uses and shares your data in our Privacy Policy.


Other Third Party Cookies

In addition to cookies set by mySupermarket and our third party service providers and partners, cookies may be set by other third parties while visiting the Website.  For example, if you visit a page with content embedded from an advertising network, a video streaming service or another source (e.g. YouTube, Facebook) they may set their own cookies on your web browser. These anonymous cookies may be set by that third party to track the success of their application (that is, count how many times it has been used or viewed) or to customise their application to you.


Managing your Cookies

Some cookies are essential for mySupermarket to function and others are not.  You always have the option to set your browser settings to reject all cookies.  You can see here for more information on how to adjust your browser settings.  If you do reject all cookies, however, our Website will not work.

Please remember that if you choose to reject cookies from a specific company or via www.youronlinechoices.com or another industry website, it only applies to the web browser on the device you are using. You will therefore need to follow the same process on every device you use or different web browser that you use to exercise the same choice.

A list of the key cookies used by our mySupermarket and by our third party service providers and partners, and information as to how to manage them, follows.


Strictly Necessary

mySupermarketPlaced by: mySupermarket

This cookie is needed for the Website to operate. It allows the Website to remember the user as he moves from page to page and completes actions.


This cookie contains a random ID number generated by mySupermarket when you register.  The random ID number is linked to your account and allows the Website to identify you and “keep track” of who you are as you navigate the site. It does not include any personal identifiable or any other information, apart from this random ID number.



Google AnalyticsGoogle Analytics provides us with technology tools which allow us to collect information about Website activity and trends, such as the number of visitors, how many pages the average visitor views, whether a visitor is a first time or a repeat visitor and other information. These tools use cookies to operate.


The cookie is used to recognise your browser or device and collect anonymous statistics about your usage of our Website.  The cookie does not contain any personally identifiable information and a different set of cookies is used for each website; visitors are not tracked across multiple sites.


Learn more about Google Analytics’ cookie [https://developers.google.com/analytics/resources/concepts/gaConceptsCookies ]

More information on Google Analytics’ cookie  [http://www.google.com/policies/privacy/ads/#toc-analytics]



DoubleClick (a Google Service)Product Website: http://www.google.com/doubleclick/


DoubleClick provides us with the technology and support services for managing advertisements on our Website.  The service allows us to present you with advertisements that are relevant to you, to limit the number of times you see any given advertisement and to improve and measure the effectiveness of ad campaigns.


This cookie is used to recognise your browser and to store information about your interaction with any given advertisement.  It does not contain any personally identifiable data.


Learn more about Google DoubleClick’s cookie

[http://www.google.com/intl/en/policies/privacy/ads/ ]


Third Party

Google AdwordsProduct Website: http://www.adwords.google.com/


We advertise our site on Google websites using the Google Adwords technology tools.  This tool refers users to our Website when individuals search Google using certain keywords mySupermarket has defined (“adwords”).


The cookies are placed by Google and are used to identify users who have been referred to mySupermarket by Google.  The cookie does not contain any personally identifiable information.


Learn more about Google Adwords’ cookies [http://www.google.com/policies/privacy/ads/]