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Content Compliance

 

Our benchmark for trusted content

We use Brandbank’s latest trusted content as our benchmark for compliance. Any expected content updates sent by manufacturers and brands to Brandbank are automatically pulled by us, and compliance scores are calculated again accordingly.
If you’d rather send us your expected content benchmark directly (instead of comparing to Brandbank), please contact your Account Manager.

 

 

Overall content compliance score

Content compliance allows you to track your online performance across selected retailers and categories.
The overall content compliance score is calculated based on the average of all relevant content categories:


Image
Name
Description
Ingredients
Nutrition

 

Compliance types function as tabs which can easily be toggled between. When clicking on each compliance function you can drill down to find out more details about that specific type of compliance.

 

Scores are shown in aggregate percentage and include colour indication, these are standard throughout all tables.

 

·        Red - 0%

·        Yellow - 1%-84%

·        Green - 85%-100%

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Image compliance

We compare the main hero image shown on the retailer website to all trusted images on Brandbank.

When multiple trusted images are listed on Brandbank, we display them all, and score based on the closest match.

Compliant scores are given, in those cases where we determine that the images match, and quality and dimensions are either identical or very similar. Comparison is powered by a graphic similarity algorithm, which looks at pixel matching, dimensions and quality. Based on those parameters, a score is assigned.

Compliant scores are given, in those cases where we determine that the images match, and quality and dimensions are either identical, or very similar.

 

  • Red - missing image

  • Green - compliant image

  • Yellow - non-compliant image

 

By hovering on a cell you can:

 

·       Change the compliance indication.

·       Link directly to the retailer’s page

·       See a SKU tooltip.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  • When a user makes a change to the compliance status in the Image compliance report, a visual representation is indicated. These changes will be visible for all other users from that Brand

 

 

 

 

 

 

 

 

 

  • Reports can be exported from any tab. The image report now includes links to the images from the colored columns for the retailers.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

When an image is unavailable, you may see the following notice, it indicates that the retailer is not currently displaying an image for this item, however, a compliance score is still available 

 

 

 

 

 

 

 

 

 

When viewing your portfolio across multiple retailers, the below message will apper if that item is not sold by one/some of the retailers in the choice selected.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Description compliance

On each retailer’s Product listing page, we map out the various content sections, which describe the product (which may sit within 1 page section, or be spread over several page areas).

We compare all description texts shown on the retailer website to the trusted description listed in Brandbank.

Comparison is based on confirming that all important description copy is present.

A penalty is given, based on the amount of missing/wrong copy.

The final score ranges between 100% (all important description copy is listed) to 0% (completely wrong/missing).

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Ingredients compliance

On each retailer’s Product listing page, we look at the list of ingredients.

We compare all list ingredients shown on the retailer website to the trusted ingredients list in Brandbank.

Comparison is based on confirming that all expected ingredients are present.

A penalty is given, based on the amount of missing/wrong ingredients.

The final score ranges between 100% (all expected ingredients are listed) to 0% (completely wrong/missing).

 

* Ingredients compliance is checked only on categories where it’s relevant - i.e . food and drink products, where ingredients need to be advertised.

If not relevant, it doesn’t participate in overall compliance scores.
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

This table shows the compliance averages of all compliance types (Image, name etc) by SKU.

Full data is available for viewing and export at the bottom of the Content Compliance report.

 

 

 

 

 

 

 

 

 

 

 
 
 
 
 

Site Title

 Product name compliance

We compare the SKU name shown on the retailer website to the trusted name listed in Brandbank.

The comparison is based on the amount of matching keywords and their order.

For every missing/superfluous/different word, a large penalty is given. Finally, a difference in order of keywords is given a moderate penalty.

Nutrition compliance

On each retailer’s Product listing page, we look at the list of nutritional contents.

We compare all nutrition content shown on the retailer website to the trusted nutrition in Brandbank.

Comparison is based on confirming that all expected nutrition facts are present.

A penalty is given, based on the amount of missing/wrong nutrition facts.

The final score ranges between 100% (all expected nutrition facts are listed) to 0% (completely wrong/missing).

* Nutrition compliance is checked only on categories where it’s relevant - i.e . food and drink products, where ingredients need to be advertised.

If not relevant, it doesn’t participate in overall compliance scores.